Peter Wills on Marketing Tour in China
In September 2023, Peter Wills travelled through China on a marketing tour organised by the Chinese Kilchoman importer Single Malt Club China (SMCC). He conducted Kilchoman tastings in seven Chinese cities from 16 to 24 September. The tour was called “Tour of the Coinean”. This refers to the current Year of the Rabbit in China, as “Coinean” means “rabbit” in […]
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